Financial Insights with Plus7FM and Australian Unity (How can the value of financial advice be measured?)

The financial benefits of professional advice can often out-weigh the cost.

How can the value of financial advice be measured?

The financial benefits of professional advice can often out-weigh the cost. The ‘value’ of financial advice can be considered both tangible and intangible—and will have different meanings for different people. For some, the value of advice received will be measured by how much tax was saved, the age at which retirement was reached, the improvement in benefit entitlements or the final worth of an investment portfolio. Many will measure the ‘value’ against the cost of paying for that advice. For others, the focus will be relative to a sense of wellbeing, peace of mind, having financial security and control over decisions made. This ‘intangible’ value of this advice is harder to measure and cannot be as easily weighed up against the cost of that advice. For example, how much is the right amount to pay for peace of mind and for financial freedom? The answer to this will vary from person to person.

How financial advice can be valuable 

Recent reports indicate that over a third of Australians are dissatisfied with their financial situation.We believe that financial advice can play a significant role in helping to change this outcome. Professional financial advice can make a world of difference emotionally, behaviourally and financially.


Financial advice can have a big impact on overall wellbeing and financial security. The help of a qualified financial adviser can provide greater peace of mind and better clarity or management over finances. Research had found that:

  • People with a financial adviser feel 15 per cent more financially secure than those without.
  • Over three-quarters of people with a financial adviser say it contributes to greater peace of mind.
  • More than 80 percent of people with a financial adviser report greater confidence with their financial decision making.


Behavioural coaching is one of the most valuable services a financial adviser provides to their clients. They can help clients maintain a long-term perspective and stay disciplined towards achieving goals. For example, emotion can play a significant role when investing in the share market. Abandoning a planned investment strategy, chasing short term market volatility or past performance, could result in costly losses, in turn impacting overall financial security. But with the steady guidance of a financial adviser these common behavioural tendencies can be avoided. A financial adviser will also help adjust money habits, with research indicating that:

  • Over 50 percent of people say financial advice has helped them to save more.
  • Sixty percent of people with a financial adviser feel better equipped to handle sudden, one-off costs.
  • Half of people with a financial adviser say they could cover living expenses for six months or longer if they were suddenly unable to work. Compared to only a quarter of people without a financial adviser.


In terms of financial benefits, Russell Investments estimates that financial advisers can deliver 5.2% p.a. or more of value each year for clients. This means for example, a financial adviser charging an advice fee of $3,250 to a client with a $250,000 balance can potentially deliver $13,250 of value – that’s $10,000 extra value to the client.Similarly, a recent Financial Services Council report by Rice Warner assessed the value derived from different levels of advice. They found:

  • At any age, for average Australians, financial advice will likely add value to both an individual’s superannuation and personal wealth by the time they retire.
  • Savings and investment advice, taken at a young age, provides the greatest increase in funds at retirement. This is because younger individuals have a greater investment period over which to compound the benefits of higher rates of return.
  • Irrespective of wealth, for an individual aged 40, approximately half the value of the ‘full’ advice scenario is from ‘simple’ advice in respect of savings.

Financial advice is not just beneficial for the wealthy, those with lower economic wealth can potentially gain more from advice than those who are wealthy. This reflects the tendency for this group to save less of their disposable income (in proportional terms) and allocate assets to safe but low- yielding asset classes (such as cash and term deposits).

How financial advice can help at any life stage 

Financial advice has tangible and intangible benefits as previously mentioned. But it can also help individuals navigate challenges and opportunities that present themselves within all life stages, as outlined in Graph 1.

Click image to enlarge*

A professional financial adviser can help provide a unique individual plan to help improve financial security throughout all life stages and keep the ‘big-picture’ in sight.

1. University of Melbourne (2019) How Australians feel about their finances and financial service providers. Retrieved from Australian Unity (14 May 2019) Research finds financial advice brings benefits beyond the dollar3. AFA (2018) Value of Advice. Retrieved from Russell Investments (2020) Value of an Adviser Report. Retrieved from Russel Investments (2020) In challenging times, financial advisers still deliver value of 5.2%p.a. or more to their clients Financial Services Council & Rice Warner (August 2020) Future of Advice. Retrieved from

Important information

This is a publication of Australian Unity Personal Financial Services Limited ABN 26 098 725 145 (AUPFS), AFSL 234459. Its contents are current to the date of publication only, and whilst all care has been taken in its preparation, AUPFS accepts no liability for errors or omissions. This report is general in nature and does not take into account the objectives or circumstances of any particular individual or entity. It cannot be relied upon as a substitute for personal financial, taxation or legal advice.

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